China's yacht industry enters the stage of open development
Release time:
2023-01-12 11:34
Source:
Driven by the dual factors of the cluster development of the yacht industry and the process of urbanization, yacht towns were born. Has a relatively rich natural and cultural landscape, can provide the corresponding yacht theme of tourism services. The "consumption handling" and "industrial agglomeration" of the yacht industry are the prerequisites for the formation of yacht towns, "characteristic" is the key point of yacht town construction, and "pan-yacht industry integration" is the core of yacht town development.
With reference to the successful experience of the planning and construction of yacht towns in Europe and the United States, and combined with the development status of China's yacht industry and characteristic towns, yacht towns have broad development space and bright market prospects in China.
First, as the income of ordinary Chinese people continues to grow, the market demand for marine leisure and vacation products represented by yachts, sailing boats, and sea fishing will continue to grow. In 2022, a total of 45 imported yachts and 300 domestic yachts were sold in China, of which 25 imported yachts and 40 domestic yachts were sold in Hainan. At present, the total number of domestic yachts is about 10000, and the number of existing yacht berths is about 13000. With the increasing market demand, the development of yacht towns is unstoppable.
Second, with the transformation of the real estate market, coastal tourism resort real estate represented by scarce resources will become a new round of investment hot spots for real estate developers.
Third, with the promotion of urbanization and the development of characteristic tourism industry, local governments attach great importance to the development and construction of characteristic towns with tourism theme.
Fourth, the richness and diversity of coastal resources in mainland China have huge natural resource advantages for the development of yacht towns.
At present, there are no real yacht towns in China's coastal, lake and river cities, and some are more yacht clubs and tourist towns. Because the yacht club developed by real estate developers can not carry a variety of coastal leisure vacation formats of yacht towns, high-end, privacy and single format are the basic attributes of yacht clubs at present, and there is no basic function of open and public participation of coastal leisure vacation products and a variety of commercial formats.
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